Building an NFT Community

Blockchain brings an entirely new meaning to community-driven projects. Imagine a business chain that is co-managed by all of the customers who step in.

Each has different responsibilities and each has a minimal role to play in order for the business to succeed.

Some might even have invested in the business and have an active interest in its financial success.

One way you might define your audience and community revolves around the level of blockchain knowledgeability.

Managing wallets and private keys may prove to be significant barriers to entry for many. Therefore, a user’s ability to overcome these obstacles will make the difference between an informed and an uninformed audience.

You really want the latter for your NFT community.

In order to rally a community around your message, it needs to be tailored to the needs of a particular group.

Then, you can concentrate on persuading your community to take action and become an active member and invest in your ideas.

For example, NBA Top Shot, which is centered around collecting NBA highlight videos, has presented their idea in this way:

“A new generation of fandom has arrived. Join our community of NBA die-hards owning Moments: revolutionary collectibles featuring the best NBA highlights.”

Once you have a coherent, believable idea, you need to get people excited. Practical actions you can take range from announcements of new features through time-limited events, to making members of your community feel special (by awarding early adopters, for example) are all effective ways to launch your community and motivate people to take action.

Creating a solid community base in the early days will serve you well as your project grows.

Gaining people’s trust isn’t easy, of course, but it’s ultimately well worth the effort in the end. Being transparent with the community will put you a good position and is an important part of building a solid network.

Let members of your community know when everything is going as planned as well as when things go wrong, and keep in mind that it’s better to under-promise and over-deliver than the other way around.

By providing timely communication and keeping your community frequently updated, your followers will know what to expect from you, which is essential in a market where empty words and snake oil salesmen often run rampant.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top